Job Details

Own portfolio-level positioning, segmentation, and messaging aligned to business objectives. Develop and maintain the Cancer Registry brand narrative and value propositions for clinical, IT, executive, and procurement audiences. Lead go-to-market planning for releases, enhancements, migrations, and new offerings (launch narratives, enablement, and commercialization plans). Drive retention and installed-base expansion through customer insights, win/loss learnings, and targeted campaigns/programs. Deliver sales enablement (ROI models, business cases, competitive positioning) and internal/external training content. Own Voice of the Customer and competitive/market intelligence and run a closed-loop feedback process with Product, Sales, and leadership. Support data-driven offerings (data monetization messaging, pricing/packaging inputs) and global localization needs. Authorities. Own positioning, messaging frameworks, brand narrative, and launch storytelling for the Cancer Registry ...Marketing Manager, Cancer, Portfolio, Manager, Marketing, Healthcare, Business Services, Technology